BlackBerry vs Samsung vs Nokia in SA

A new study from research firm World Wide Worx shows that BlackBerry has gained tremendous market share in South Africa from 2010 to mid–2012.

The Mobility 2012 study, which was conducted with the backing of First National Bank, asked respondents which brand of cellphone they use as their primary device.

Peter Searll, managing director of Dashboard, who provided the field research for the study, told journalists at a press briefing held in Sandton today (25 July 2012) that they found the breakdown of cellphone brand market share in SA to be as follows:

  • Nokia: 50%
  • Samsung: 18%
  • BlackBerry: 18%
  • LG: 5%
  • ZTE: 2%
  • Motorola: 2%
  • Sony: 1%
  • HTC: 1%
  • Apple: 1%
Peter Searll portrait panel shot
Peter Searll

Searll noted that BlackBerry grew tremendously between the last Mobility survey which showed 2010 data, and the new mid–2012 report.

This is in-line with the predictions made previously, where 24% of respondents said they wanted to get a BlackBerry as their next device, while only 4% had a BlackBerry.

Samsung took “a bit of a nosedive” since 2010, Searll said, as has Motorola.

“Motorola is almost dead in this market,” Searll said.

In a press statement issued during the briefing, World Wide Worx said that the Mobility 2012 project comprises two reports, namely The Mobile Consumer in SA 2012 which includes cellphone usage and banking trends, and The Mobile Internet in SA 2012 which explores online and data trends.

World Wide Worx said it is based on face-to-face interviews with a nationally representative sample of South African adult cellphone users living in cities and towns, conducted in June 2012.

Cellphone brand market share in South-Africa
Cellphone brand market share in South-Africa

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BlackBerry vs Samsung vs Nokia in SA