Cell C CEO, Alan Knott-Craig, said from the outset that a world-class network is a key component of becoming a strong mobile player in South Africa, and the company has made significant strides in achieving better coverage and better network performance.
Knott-Craig told MyBroadband that much time and effort has gone into Cell C’s network, which includes wider coverage, better support and better overall network performance.
“Cell C is expediting its network rollout to ensure that our coverage footprint is expanded to reach our customers better where they are located and to ensure seamless coverage in those areas,” said Knott-Craig.
Cell C is also expanding its indoor coverage in buildings, and is increasing its core network capacity. The company’s HSPA+ footprint is also growing.
“Cell C is expanding its HSPA+ network to provide more customers with higher speed services. LTE is also looming on the horizon, although we believe an upgraded HSPA+ network will still serve our customer base quite well for the next 12-18 months at least,” said Knott-Craig.
The cellular operator is currently involved optimizing its network performance, and is making changes to improving its network availability. This includes the upgrading of backup and redundancy network elements, and improving response times to correct failures.
Knott-Craig added that there has been a regionalization and decentralization of certain business functions – including network operations – to understand and serve their customer base better (by being closer to their customers).
Vodacom recently explained that their network quality, network coverage and strong distribution channel justifies charging higher rates for services.
If Cell C achieves what Knott-Craig is planning – to have a world class network which is on par or better than Vodacom and MTN’s networks – Vodacom and MTN may have no choice other than to follow Cell C’s example of lower voice and data prices.