Diamond cellphone
For those not feeling the global economic crisis – and not content just to wear diamond earrings – a Japanese company unveiled a line of mobile telephones encrusted with diamonds (Softbank 823SH Tiffany diamond cellphone image)
Japan’s Softbank Mobile said it will sell 10 of the phones, each studded with 537 diamonds of 18.34 carats from Tiffany & Co.
The "Softbank 823SH Tiffany" phone will sell for around 1.3 million yen (13,265 dollars), the company said. The phone has a top that flips open to a display also designed by the luxury New York jeweller.
Japan is the world’s largest market for luxury goods and nearly everyone owns a cellphone, leading fashion companies to try to tap into the mobile market.
Earlier this year Softbank rival NTT DoCoMo Inc. launched a cellphone designed by Italian brand Prada.
Fellow designer Gucci also started a website for Gucci goods accessible only by Japanese mobile phones.
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