Moneyweb breaking news
Moneyweb, a local source of independent financial and investment information, has partnered with mobile marketing companies Strike Media and OptionAds to launch an SMS news service designed to keep decision-makers in touch with key market news, wherever they are.
Every morning, noon and late afternoon, subscribers to the service receive SMS messages with Moneyweb’s current top three headlines, as well as updated quotes for the JSE, gold and oil prices and rand exchange rates against the dollar, pound and euro. Each SMS also contains a link to Moneyweb’s mobile site for further information.
"We realised that business people spend a lot of time in meetings and often don’t have quick and easy access to market information," says Moneyweb’s Chris Buchanan. "This way the information comes to them".
The service was implemented by Strike Media and OptionAds, specialists in mobile marketing. "We wanted a system that would allow managing the content without any of the hassle of managing subscriptions and billing information," says Buchanan.
"We already manage large databases of SMS marketing information and our transaction platform can manage over a million messages a day," says Strike Media’s Russel Stromin. "Our infrastructure will enable Moneyweb not just to deliver a great service to subscribers with minimum fuss, but also, in the longer term, to develop a whole new channel of interaction."
Vodacom and MTN subscribers can sign up for the service by SMSing the word "alerts" to 37780. The fee is R25 per week for 15 SMS updates, and subscribers can choose to opt out at the end of every week.
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