Our pricing cheaper than Europe: Vodacom CEO

Vodacom CEO Shameel Joosub said that Vodacom’s pricing “is now cheaper than most of Europe, especially when you are paying R49 for 500MB, R99 for 1GB and R149 for 2GB”.

Speaking to Aki Anastasiou during an online interview, Joosub said that “these data prices” are very cheap when compared to international standards.

Joosub added that in the United States, which is seen as offering cheaper data prices than South Africa, mobile operators do not sell smaller bundles. “You can buy 1GB, 2GB or 3GB or unlimited, but they charge a lot more,” said Joosub.

Joosub said he sees the local strategy of selling smaller bundles as better than that in the United States as it gives consumers more freedom.

Vodacom’s prices will be competitive, says CEO

Joosub said that pricing will continue to come down – a factor of competition and of lowering the cost of delivering services to consumers. He added that Vodacom will make sure that its prices are competitive.

“Pricing will come down. Pricing will continue to come down as the years go by,” said Joosub. “Vodacom will ensure that it has competitive tariffs in all segments of the market.”

Joosub further said that pricing in the mobile industry will have to evolve, which includes more integrated packages with voice, SMS and data in a single package.

“The need for simplicity is coming through strongly from customers,” said Joosub. “One thing which we will do is to simplify the tariffs a lot more”.

Joosub said that more integrated packages will play a key role in making services simpler and adapting to a new data-centric mobile environment.

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