Mr Price Cellular reports excellent performance
Mr Price has released its interim results for the half-year ended 27 September 2025, revealing strong telecoms growth and an expanded footprint of standalone Mr Price Cellular stores.
The retailer also revealed that its telecoms segment saw notable market share gains and contributed 3.8% to Mr Price’s total retail sales for the period.
Mr Price’s telecoms segment delivered double-digit retail sales growth during the period, growing 12.4% year-on-year from R603 million as of 28 September 2024 to R678 million as of 27 September 2025.
“Mr Price Cellular’s standalone store roll-out momentum continued, with a further 12 stores opened during the period, closing its footprint at 73, in addition to the existing 481 combo stores,” it said.
“The segment further expanded its margins during the period, supported by both the Cellular (handsets and accessories) and Mobile offerings.”
Mr Price’s telecoms segment recorded profit before finance costs and finance income of R84 million for the period, up 16.8% from R72 million in the same period in 2024.
The segment continues the strong growth it achieved in the 2024/25 financial year, during which retail sales through Mr Price Cellular and Powercell grew 13.2% to R1.3 billion.
In its report for the financial year, Mr Price said the segment primarily sells handsets and accessories through its combo and standalone stores.
It also launched a smartphone brand, Salt, in the 2024/25 financial year. However, its performance isn’t mentioned in its latest interim results.
As of early June 2025, the retailer had listed four Salt models on its website; however, only three models are currently available: the S60 Pro, A77 Plus, and A45.
The S60 Pro is the highest-specced model, featuring a triple 64MP rear camera configuration, 13MP front camera, 256GB of storage, 10GB of RAM, and a 6.6-inch display.
It appears to have received a price cut. Mr Price listed the device at R2,999 in June 2025, and it is currently available for R2,499.
The A77 Plus is Salt’s mid-range smartphone, featuring 128GB of storage, 8GB of RAM, a 6.6-inch FHD+ display, dual 50MP rear cameras, an 8MP front camera, and a 5,000mAh battery for R1,899.
The A45 is Salt’s entry-level device, featuring a 6.6-inch FHD+ display, 64GB of storage, and 4GB of RAM. It has a dual 13MP rear camera configuration and an 8MP selfie camera.
The A45 also appears to have received a price cut, with the price dropping from R1,399 to R1,199 between June and November 2025. All three devices support 4G connectivity.
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