Vodacom LTE launch in photos

Vodacom launched South Africa’s first commercial LTE service at the 2012 MyBroadband conference held at Vodacom World on 10 October 2012.

Vodacom Group CEO Shameel Joosub said that Vodacom’s LTE service had been officially switched on and “was open for business”. The service is initially available in Johannesburg, with other cities to follow in the near future.

At the launch there was another first in South Africa. Vodacom data head Jannie van Zyl made the first ever commercial LTE call to 8ta head Amith Maharaj using a Samsung Galaxy S3 LTE mobile phone.

“With the launch of Vodacom’s commercial LTE service, a whole new world of connected services becomes possible. Next generation HD video and voice services will come into their own, and low latency online activities like real-time gaming via mobile becomes possible,” said Joosub.

Vodacom’s LTE launch had many great touches, which drew loads of applause from delegates at the conference.

The following photos give an overview of Vodacom’s LTE launch and shows why it made headlines.

Delegates entering Vodacom World were greeted with various displays hinting that something big is coming, and that they should brace themselves for a high speed experience.

Road leading to Vodacom World
Road leading to Vodacom World
Road leading to Vodacom World
Road leading to Vodacom World

Delegates saw 1G, 2G and 3G and ‘?’ stickers on the road.

Vodacom 3G and question
Vodacom 3G and question

An F1 car parked at the entrance of Vodacom World.

Vodacom LTE F1 car
Vodacom LTE F1 car

Delegates also received “brace yourself for flight” drinks, branded in Vodacom’s red color.

Vodacom brace yourself drinks
Vodacom brace yourself drinks

During the first question and answer session with Vodacom CEO Shameel Joosub, he discusses the company’s network and then announces: commercial LTE is live!

Shameel Joosub announcing Vodacom LTE is live
Shameel Joosub announcing Vodacom LTE is live

Music started playing and two Vodacom ‘Stigs’ walk to the stage with pitlane girls accompanying them.

Vodacom LTE Stig
Vodacom LTE Stig

The ‘Stigs’ remove their helmets, and reveal they are Vodacom CTO Andries Delport and Vodacom data head Jannie van Zyl.

Vodacom LTE Stig removes his helmet
Vodacom LTE Stig removes his helmet

Van Zyl runs a live speed test using their new LTE service, showing a download speed of 63Mbps.

Jannie van Zyl runs and LTE speed test
Jannie van Zyl runs and LTE speed test
Live Vodacom LTE speed test result
Live Vodacom LTE speed test result

Delport streams a full HD (1080p) video clip over the Internet without any buffering or stops.

Andries Delport with 1080p HD video online streaming
Andries Delport with 1080p HD video online streaming

Van Zyl then calls 8ta head Amith Maharaj in the first ever commercial LTE call in South Africa.

Jannie van Zyl making the first LTE call
Jannie van Zyl making the first LTE call

Delport explains the benefits of LTE, and provides details about what consumers can expect when it comes to Vodacom’s commercial offering.

Andries Delport talks about LTE
Andries Delport talks about LTE

Vodacom displays their new LTE logo on the screens – the service is live and available.

Vodacom LTE is live
Vodacom LTE is live

Vodacom CEO, Vodacom CTO, and Vodacom data head are satisfied with the launch.

Jannie van Zyl, Shameel Joosub and Andries Delport
Jannie van Zyl, Shameel Joosub, and Andries Delport

The launch was very visual, with flags, drivers, pit-lane girls, and cars.

Driver with two pit lane girls
Driver with two pit lane girls
Vodacom LTE pit lane girls and drivers
Vodacom LTE pit lane girls and drivers
Vodacom pit lane girls and driver
Vodacom pit lane girls and driver

Delegates were invited to test out the LTE service themselves at the Vodacom stand, and find out more about the technology.

Vodacom stand with live LTE service
Vodacom stand with live LTE service

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Vodacom LTE launch in photos