Vodacom Group CEO Shameel Joosub said that Vodacom’s LTE service had been officially switched on and “was open for business”. The service is initially available in Johannesburg, with other cities to follow in the near future.
“With the launch of Vodacom’s commercial LTE service, a whole new world of connected services becomes possible. Next generation HD video and voice services will come into their own, and low latency online activities like real-time gaming via mobile becomes possible,” said Joosub.
Vodacom’s LTE launch had many great touches, which drew loads of applause from delegates at the conference.
The following photos give an overview of Vodacom’s LTE launch and shows why it made headlines.
Delegates entering Vodacom World were greeted with various displays hinting that something big is coming, and that they should brace themselves for a high speed experience.
Delegates saw 1G, 2G and 3G and ‘?’ stickers on the road.
An F1 car parked at the entrance of Vodacom World.
Delegates also received “brace yourself for flight” drinks, branded in Vodacom’s red color.
During the first question and answer session with Vodacom CEO Shameel Joosub, he discusses the company’s network and then announces: commercial LTE is live!
Music started playing and two Vodacom ‘Stigs’ walk to the stage with pitlane girls accompanying them.
The ‘Stigs’ remove their helmets, and reveal they are Vodacom CTO Andries Delport and Vodacom data head Jannie van Zyl.
Van Zyl runs a live speed test using their new LTE service, showing a download speed of 63Mbps.
Delport streams a full HD (1080p) video clip over the Internet without any buffering or stops.
Van Zyl then calls 8ta head Amith Maharaj in the first ever commercial LTE call in South Africa.
Delport explains the benefits of LTE, and provides details about what consumers can expect when it comes to Vodacom’s commercial offering.
Vodacom displays their new LTE logo on the screens – the service is live and available.
Vodacom CEO, Vodacom CTO, and Vodacom data head are satisfied with the launch.
The launch was very visual, with flags, drivers, pit-lane girls, and cars.
Delegates were invited to test out the LTE service themselves at the Vodacom stand, and find out more about the technology.