ISPA fights 8ta over unlimited calls

The Internet Service Providers’ Association (ISPA) has lodged a complaint with the Advertising Standards Authority of South Africa (ASA) against 8ta’s advertising claiming to offer unlimited calls to all networks.

8ta’s ‘Live Unlimited’ summer campaign stated that the company offers “Unlimited calls to all networks at any time and keep your number”.

ISPA was not impressed, saying that the offer does not cover calls to a large number of other providers of fixed line voice services, including many ISPA members.

“Calls to these providers [typically VoIP providers] attract a charge of R1.50 ex VAT per minute,” ISPA said.

Although 8ta argued the merits of the matter, it also said that the specific promotion has come to an end and that the advertising that is the subject of the complaint is no longer used. 8ta added that it is withdrawing this advertising on a permanent basis.

The ASA has a long standing principle which holds that where an advertiser provides an unequivocal undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised, that undertaking is accepted without considering the merits of the matter.

8ta unlimited voice calls ad
8ta unlimited voice calls ad

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ISPA fights 8ta over unlimited calls