Mobile web browsing
The compatibility for viewing internet sites on a cell phone is still inadequate, something which is disturbing as more South Africans access the internet via their cell phones as opposed to their computers. This is according to Russel Stromin of Strike Media
“How do customers see your company’s website when viewing on their handset? To further consider, are handset variances such as a flip phone, Blackberry or iPhone. If your website is like most, customers won’t be seeing much at all”.
Most people accessing the web via cell phones are on the move, with no mouse, keyboard or monitor being used. Web exploring is usually limited to a short period with cell phone screens providing smaller browsers than PC’s. These further limit viewing ability. Stromin points out “to make the most of short access time on a small browser, your website is going to need to adapt to mobile.”
The new digital combination of text messages and mobile web pages offer a cost effective and more powerful marketing solution than the e-mail and traditional web page duo.
Mobile digital content, unlike traditional websites, accompanies your consumer at all times. If a cell phone user did a search for your product or service on their phone, their mobiles are capable of literally navigating them to your store or office.
Text messages although short can still contain a URL link to a mobile web page. Combined, the mobile web page and text message are a powerful way to communicate important information to an audience. Typically ninety-five percent of text messages are opened within 15 minutes, far exceeding email performance.
Create cell phone-friendly web pages so your mobile visitors can find the information they need easily. Mr Stromin advises “make your first website goal one of simplicity. Ensure your website is viewable on a cell phone, has easy navigation and simple viewing, especially when it comes to important information.”
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