Cell C subscribers soar

Acting CEO at Cell C, Jose Dos Santos, says that the operator has hit 13 million subscribers for the first time.

In a briefing in Sandton, the company lead, in the absence of Alan Knott-Craig, said that Cell C had achieved more than 1.2 million gross connections in October, with 400,000 net additions.

Last month, Cell C said it had signed up one million gross customers in September, having achieved that milestone for the first time in July.

Speaking at the MyBroadband 2013 conference in Midrand, Cell C CEO, Alan Knott-Craig said that South Africa’s third operator had again signed up in excess of one million customers in September, for the second time ever.

The company told BusinessTech that it fell marginally short of reaching that target in August, meaning that its gross sign-ups is close to three million over the past three months.

“We have grown our base by 33% to 12.3 million customers in just 18 months,” Knott-Craig told delegates at the conference.

In July 2013, Cell C revealed that it had 11.7 million subscribers on its network – a steady climb from 8.2 million users in 2011 and 9.4 million in 2012 – boosting its relative market share to over 17%.

Knott-Craig has said that the company is targeting 25% market share in order to be profitable.

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Cell C subscribers soar