Mxit launches in India
South African mobile social networking platform Mxit, has set up offices in India.
The company’s operations in the country will be headed by Indian business “Maverick”, and The Apprentice Asia contestant, Sam Rufus Nallaraj, who will fill the position of Mxit India CEO.
According to the CEO, India have over 900 million cellphones, 550 million of which are feature phones. “We can connect these two worlds with Mxit,” Nallaraj said on social social media site, Twitter.
According to Nallaraj’s personal website, he is the VP at Deloitte & Touché in Hyderabad.
Joining the new Mxit India CEO, Mxit chairman and former FNB CEO, Michael Jordaan was in India for the mobile platform’s launch in the country.
Jordaan joined the Mxit board in September 2013, having watched the company “with interest” for several years. In late 2013, Jordaan launched his own investment firm, MonteGray Capital, which aims to invest in disruptive technologies and disruptive business models starting in 2014.
As part of Mxit’s marketing strategy in India, Jordaan was joined by veteran South African cricketer and Indian cricket coach, Gary Kirsten, to help boost the company’s profile in the market.
“Launching Mxit in India was a natural strategic next step, which allows us to continue building on the success we’ve had with the application in South Africa,” said Mxit CEO, Francois Swart.
“Expanding our emerging market footprint enables us to bring our innovative technology to the masses, making the ‘smartphone’ experience affordable to every consumer, regardless of the device they use”.
Mxit is one of the largest social media channels in South Africa with over 7.4 million users, according to figures from World Wide Worx.
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