Who really offers the lowest call rates in SA?

In Cell C’s latest advertising campaign the company claims to offer “the lowest guaranteed flat call rate in South Africa”. This claim may face opposition from Telkom Mobile.

Telkom Mobile’s Sim-Sonke service offers on-net calls at 29c per minute, and off-net calls at 75c per minute. This is much cheaper than Cell C’s flat rate of 99c per minute.

Telkom Mobile claims to offer “SA’s lowest pre-paid call rate”, and this was supported by a recent Advertising Standards Authority of South Africa (ASA) ruling in favour of the claim.

However, this ruling did not stop Cell C from claiming that its 99c per minute call rate is the “lowest guaranteed flat call rate in South Africa”.

To add fuel to the fire, MTN launched a new “PayAsYouGo Bundle” promotion, offering call rates of between 90c per minute and 99c per minute when users recharge with R30 or more.

Cell C explains

Cell C said that Telkom Mobile’s Sim-Sonke offers two different rates for on-net and off-net, whereas Cell C’s 99c is a flat rate across all networks at any time, making it the lowest guaranteed flat rate in South Africa.

“Further, SIM Sonke rates apply to customers who purchase the SIM Sonke SIM and who make calls to other SIM Sonke members (essentially it is a closed user group), whereas Cell C’s 99c rate applies to all postpaid customers on the Straight Up packages as well as to all prepaid customers,” said Cell C.

Telkom Mobile responds

Telkom Mobile said that it offers the lowest standard call rate in the country at 29c a minute on per second billing for calls to Telkom Mobile numbers and 75c for calls to other networks on Sim-Sonke.

“There is no other mobile operator in South Africa offering a lower standard call rate,” the company said.

Telkom Mobile is not planning any action against Cell C’s claims. “There is currently no action being taken by Telkom Mobile against any competitor claiming lower rates. We believe the rates speak for themselves,” said Telkom Mobile.

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Who really offers the lowest call rates in SA?