Cell C’s surprising response to MTN’s open letter

Cell C responded to MTN’s advertisement in the Sunday Times on 16 March 2014, where MTN lashed out against Cell C and claimed many successes in the local cellular market.

In its advertisement MTN stated that “Dear Cell C. You are right”, continuing to say that “You said we are making billions, and that is correct. We are also guilty of investing 83% of those billions, back into South Africa.”

“We’re guilty of inventing PayAsYouGo, a world-first product that opened the world of cellular connectivity to South Africans from all walks of life, instead of just the wealthy,” MTN said.

“We’re also guilty of playing a major role in the success of Africa’s first World Cup. We’re guilty of being a major taxpayer who contributes to the creation of employment for thousands of South Africans.”

“We’re guilty of introducing Mahala calls to South Africa, which forced our competitors to cut their prices. We’re guilty of not wanting to fight with you, because there are millions of South Africans that we’d rather fight for.”

“We believe they deserve better. They deserve a network that works. A network that hardly ever drops their calls. A network that offers access to world-class Internet, all across our country.”

“A truly South African network that creates lasting infrastructure, investments and even wealth. For everyone.”

MTN original open letter to Cell C

MTN original open letter
MTN original open letter

Cell C hits back

Cell C has now hit back with an edited version of the ad, provided below.

Cell C response to MTN open letter
Cell C response to MTN open letter

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Cell C’s surprising response to MTN’s open letter