South African video-on-demand solutions provider Discover Digital is building in-market caching, storage, and VOD server technology in new markets across Africa, said the company.
It said its content distribution networks (CDNs) and local caching support will allow for higher streaming quality with lower latency – at a competitive price.
Discover Digital Managing Director Stephen Watson said it is a myth that viewers need fibre or a minimum 2Mbps connection to stream good-quality video – particularly when viewing on a mobile device.
“With the new networks and CDNs in place, and the use of adaptive bitrate technology, consumers with a maximum line speed of 1Mbps will enjoy a good on-demand viewing experience,” he said.
“It’s our firm belief that in order to deliver the right experience to the consumer, you need to put a CDN in-country so that your playout and stream is delivered closer to the consumer.”
The company said Africa has been underserved in terms of local CDNs.
“The added benefit of having an in-country CDN for ISPs and consumers alike is that Internet bandwidth is not used. This enables services providers to provide streaming bandwidth at reduced prices.”
Discover Digital currently has two CDNs in South Africa, a CDN and cloud service going into Zimbabwe, a CDN in Zambia, and a CDN now being deployed in Nigeria.