Cybersmart has sent a letter of demand to Telkom asking it to stop using the term “LightSpeed Broadband” to promote its fibre products.
Telkom recently launched an advertising campaign to promote its fibre-to-the-home services, where it describes the product as “LightSpeed Broadband”.
Cybersmart was not impressed with this, as Lightspeed is a term it uses to promote its own fibre broadband services.
Cybersmart said it has used the term Lightspeed since 12 January 2014 (Lightspeed 100Mbps uncapped fibre service here soon).
Cybersmart also acquired the domain lightspeed.co.za in November 2013, and established the Lightspeed business division using this term.
The ISP’s letter instructed Telkom to immediately cease all use of the “LightSpeed Broadband” term.
It also instructed Telkom to publish a prominent letter of apology to Cybersmart, which shall be promoted in the same way as the initial advertising campaign.
“Failing Telkom’s compliance with each of the demands in the preceding sub-paragraphs, we have been instructed to seek urgent relief without further notice to Telkom,” said Cybersmart.
Telkom’s Managing Executive for Group Communication Jacqui O’ Sullivan confirmed that they have received a letter from Cybersmart, and are looking into the concerns raised.