Sony has unveiled its new range of Bravia television sets, and announced at CES in Las Vegas on Tuesday, 6 January 2015 that its revamped line of TVs would roll out in phases throughout 2015.
Sony Visual Products (SVP), a wholly owned subsidiary of Sony Corporation that operates its television business, said that its 4K Bravia line-up in 2015 will feature a new processor, the 4K Processor X1.
This will enable improved upscaling to 4K resolutions and projection of native 4K images, Sony said. It is worth noting that the terms 4K and ultra high definition (UHD) are often used interchangeably by electronics manufacturers.
“It is a comprehensive image enhancement processor capable of taking the three important elements of a TV — clarity, colour, and contrast — to a whole new level,” Sony said.
SVP also announced that it has decided to adopt Android as the new platform for the Bravia line of TVs.
“All new 4K and some new Full HD Bravia models will come equipped with Android TV,” Sony said. “You can operate these TVs and search for content just as you do with your mobile devices, via voice search functionality.”
The adoption of Android brings support for Google Cast, Google Play, and the ability to download games and applications for Google’s platform to Bravia TVs, Sony said.
Pricing and other launch information for the new line of Sony Bravia TVs was not available by the time of publication.