HTC Grip fitness band price, SA launch

HTC has announced the launch of its fitness band, the HTC Grip, along with its partnership with Under Armour, a US-based athletics brand which has an online fitness data tracking service called UA Record.

The HTC Grip will feature a curved display and have 5 sensors, including GPS, a G sensor, gyro, and compass.

Not only will the device track and record your training data and synchronise it with UA Record, it will also be able to control Android and iOS smartphones.

Devices running iOS 7 and newer are supported, as well as Android devices running 4.3 “Jelly Bean” or above.

The HTC Grip is set to become available in the United States “this spring” (Feb-May 2015).

Asked about the price, executive director of global marketing at HTC Jeff Gattis said the suggested retail price of the Grip is $199.

Gattis went on to say the Grip will only launch in the United States for now, and that they would evaluate whether to launch it in other countries.

He said it is possible that the first grip might not come to South Africa – HTC’s plan is for the product range to be global and future iterations almost certainly will.

Some of the key specifications of the HTC Grip are summarised in the table below.

HTC Grip Specifications
Display 1.8″ 32×160 pixel PMOLED
Platform 32-bit MCU (STM32L.151)
Memory 16MB flash, 8MB SRAM
Battery 100mAh
Sensors GPS, gyro, compass, ambient light, sensor hub
Wireless Bluetooth 3.0/4.0
IP rating IP57 – waterproof, dust resistant

Jan Vermeulen is a guest of HTC at Mobile World Congress in Barcelona.

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HTC Grip fitness band price, SA launch