Panasonic relaunched in South Africa

Panasonic has announced a relaunch of its brand in South Africa, saying it plans to introduce an expanded range of products to the market during 2015.

It said while it has kept a low profile in recent years, this is set to change with plans to introduce a wide range of high-quality products across several categories.

This will include: TVs, home theatre systems, home audio systems, portable audio systems, cameras, washing machines, fridges, beauty care products, a range of business-to-business equipment, and air conditioners.

The products will be introduced in phases, and the range will continue to expand beyond 2015.

Speaking at a media briefing on 20 April, Daizo Ito – regional head of Panasonic for India, South Asia, Middle East, and Africa – said the quality of its products would set it apart in SA.

“Attention to detail and refined Japanese craftsmanship are inherent in all Panasonic products, from easy-to-use consumer products such as our range of audio-visual systems, cameras, home appliances, to reliable and precise business solutions including air conditioning units,” Ito said.

Panasonic TV display
Panasonic TV display

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Panasonic relaunched in South Africa