First Flight is Sony’s crowdfunding platform in Japan, which it uses for its own new products.
Wena Wrist will look like a traditional analogue watch and will sport three main features:
- An NFC wallet compatible with the Japanese Felica standard.
- Notifications through vibrations and a customisable LED light on the band.
- Activity tracking.
The watch does not get its name from the Zulu word for “you”. Sony said that Wena actually stands for “wear electronics naturally”.
Wena Wrist will come in a Chronograph model which tells time with three separate hands and dials for hours, minutes, and seconds. It will also be available in a Three Hands model which has a regular watch face.
The Wena Wrist is expected to ship in March 2016. Prices range from ¥34,800 (R3,827) for a silver Three Hands model, and up to ¥69,800 (R7,676) for the Chronograph in black.