Wena Wrist: Sony is crowdfunding a new smart watch

Sony has launched a crowdfunding campaign on First Flight for a new smart watch it calls Wena Wrist, The Verge reported.

First Flight is Sony’s crowdfunding platform in Japan, which it uses for its own new products.

Wena Wrist will look like a traditional analogue watch and will sport three main features:

  1. An NFC wallet compatible with the Japanese Felica standard.
  2. Notifications through vibrations and a customisable LED light on the band.
  3. Activity tracking.

The watch does not get its name from the Zulu word for “you”. Sony said that Wena actually stands for “wear electronics naturally”.

Wena Wrist will come in a Chronograph model which tells time with three separate hands and dials for hours, minutes, and seconds. It will also be available in a Three Hands model which has a regular watch face.

The Wena Wrist is expected to ship in March 2016. Prices range from ¥34,800 (R3,827) for a silver Three Hands model, and up to ¥69,800 (R7,676) for the Chronograph in black.

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Wena Wrist: Sony is crowdfunding a new smart watch