In the build-up to Mobile World Congress 2016, Samsung built a virtual reality theatre on Catalonia Square in Barcelona to show off its Gear VR headset.
The theatre simulates a ride on the Twisted Colossus at Six Flags Magic Mountain in the US, a roller coaster that features barrel roll inversions and a near-vertical drop.
Specialised 4D chairs that moved in sync with the video helped create a realistic experience of the ride, with participants able to look all around – rather than at just a movie screen in front of them.
It is understood that Samsung is looking at bringing its theatre concept to South Africa, but details have yet to be announced.
Jan Vermeulen is a guest of Samsung at Mobile World Congress 2016 in Barcelona.