South African Airways is extending the use of Samsung tablets for in-flight entertainment, covering business class customers on select regional flights.
“Following the launch of this offering in September last year on the Mauritius route, customers have shown a keen interest in this innovation which we are now expanding to our Nairobi, Kenya route as from this week,” said Kim Thipe, SAA’s head of marketing.
“We will continue to roll out additional routes after our Nairobi trial, while we continue to monitor customer satisfaction.”
SAA said in-flight entertainment is a key factor when it comes to customer satisfaction, and can add to passengers enjoying a flight.
The Samsung tablets are loaded with South African, African, and international content that includes magazines, movies, music, and games.
On certain flights, cabin crew will distribute the tablets once in-flight, and collect them prior to landing.
New-generation aircraft will also make provisions for the tablet to be placed in a slot in the back of the seat – equipped with a charging point.