Apple Watch price cut

Apple has the cut the price of its Apple Watch to $299, and introduced a new band material.

Speaking at a press event, the company’s CEO Tim Cook said the Apple Watch will also now offer new Sport colours and a new black Milanese Loop band.

Cook said he expects their new nylon band, which features a 4-layer construction and many different colours, to be popular.

The new $299 Watch price, which is a $50 price cut from the $349 launch price, is effective immediately.

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Apple Watch price cut