Samsung is the sickest cellphone in South Africa

Times Media has announced the results of its 12th annual Sunday Times Generation Next youth survey.

The opinions of 5,500 young urban South Africans (aged 8–22) were polled to establish which brands are “the coolest of the cool in 2016”.

Overall coolest brand was awarded to Nike, which also claimed top spot as the coolest clothing brand with the coolest brand slogan.

The Coolest Brand Overall winner is determined from the chi-square distances between the top three winners in eight categories.

They are: coolest cellphone, clothing store, clothing brand, motor vehicle, hi-tech gadget, computer brand, fast food, and cold drink.

A selection of the results related to tech and gadgets is given below.

Coolest cellphones

Rank Coolest Cellphones 2016 Coolest Cellphones 2015
1 Samsung Samsung
2 Apple iPhone Apple iPhone
3 Sony BlackBerry
4 Huawei Nokia
5 BlackBerry Huawei
6 Nokia Sony Ericsson
7 Windows Phone LG
8 LG Alcatel
9 Alcatel Motorola
10 Other Other

Coolest computers

Rank Coolest Computer Brands 2016 Coolest Computer Brands 2015
1 Samsung Samsung
2 Apple Mac Apple Mac
3 Sony Sony
6 Lenovo Lenovo
7 Acer Acer
8 Dell Dell
9 Toshiba Toshiba
10 Alienware Intel

Coolest hi-tech gadget

Rank Coolest Hi-Tech Gadgets 2016 Coolest Hi-Tech Gadgets 2015
1 iPhone Xbox
2 Xbox Samsung Galaxy Tablet
3 PlayStation iPhone
4 iPad Laptop
5 Samsung Galaxy tablet PlayStation
6 Laptop/Computer iPad
7 Cellphone 3D TV
8 Selfie stick Samsung Cellphone
9 Tablet iPod
10 Apple watch Samsung Galaxy Gear

Coolest brand overall

Rank Coolest Brand Overall 2016 Coolest Brand Overall 2015
1 Nike Nike
2 Samsung Coca-Cola
3 Apple Samsung
4 Coca-Cola Mercedes-Benz
6 Mercedes-Benz adidas
7 adidas Apple
8 Mr Price Mr Price
9 McDonald’s Xbox
10 Xbox KFC

The demographics of the study are summarised in the graphs below.

Sunday Times Generation Next 2016 demographics

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Samsung is the sickest cellphone in South Africa