Bloomberg reported that Discovery has sold 9 out of every 10 Apple watches in South Africa, which forms part of its Vitality Active programme to promote health.
Vitality Active members can get the Apple watch “for free”, if they have a Vitality credit card and follow a strict exercise regime. If they miss exercise targets, they pay in a monthly fee for the watch.
Discovery CEO Adrian Gore told Bloomberg that “we’ve distributed more than 30,000 Apple watches” in South Africa.
Gore said Discovery plans to offer the Apple Watch programme in the US, Asia, and the UK.