South Africans are struggling to afford new tech due to the weakness of the rand, and according to Fred Roberts – a photographer and Nikon enthusiast – Nikon South Africa is not helping.
Roberts told MyBroadband that he has been an avid supporter of Nikon for the past 30 years.
He recently decided to purchase a 28-300mm Nikon lens for his Nikon D810.
“I set out to make my new purchase and got some pricing from some of the Nikon agents. To my horror and amazement, the Nikon 28-300mm lens was going to cost me R24,795,” said Roberts.
“I started to compare it to overseas prices, and to my astonishment I discovered that they are selling the identical lens for below half that price in Australia.”
He described the local pricing as a crazy rip-off. “Words cannot describe my disappointment with Nikon South Africa for what they are doing to the market and the South African people.”
Roberts imported the lens to save money, and said “my Australian Nikon 28-300 lens is working perfectly”.
Nikon pricing comparison
MyBroadband compared the South African pricing of the Nikon AF-S NIKKOR 28-300mm lens with international prices, as detailed below. (Prices from 18 August).
|Nikon AF-S NIKKOR 28-300mm DSLR Camera Lens|
|Retailer||Country||Local Currency Price||Price in ZAR|
|Orms Direct||South Africa||R22,195||R22,195|
|Techno Pro||South Africa||R24,738||R24,738|
|1 AUD = 10.2425 ZAR; 1 USD = 13.3529 ZAR|
Nikon mum on high local pricing
Orms Direct referred questions about the high prices of Nikon products in South Africa to Nikon South Africa.
Nikon South Africa said it was “not in a position to make any official comments on behalf on Nikon”.
It did say that “many consumers are under the impression that they can buy products cheaper in the USA based on the incorrect information”.
Nikon South Africa did not explain what it meant by “incorrect information”.