Google acquires eye-tracking virtual reality technology

Eyefluence announced on its website that Google has acquired it.

“With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale,” said Eyefluence.

Over the past three years, the company has developed technology to track eye movement specifically for virtual, augmented, and mixed reality applications.

“Traditional eye-tracking companies have tried to translate eye movement into a method for control using the same principles as the standard mouse, requiring users to wait and wink on objects to initiate action,” said Eyefluence.

“This makes eye-tracking slow, unsatisfying, and straining – and it sacrifices concentration and vision for machine manipulation.”

According to Eyefluence, its user interface lets you interact with and control head-mounted displays as fast as your eyes can see.

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Google acquires eye-tracking virtual reality technology