The global tablet market has “continued its slump”, according to a new report by the IDC.
Its Q3 2016 market share report shows that vendors shipped 43 million units during the preiod, a year-over-year decline of 14.7%.
“In contrast to the annual decline, 3Q16 shipments were up 9.8% over the second quarter of 2016 as the larger vendors prepared for the holiday quarter,” said the IDC.
Low-cost (sub-$200) detachables reached an all-time high, stated the report, but added that “low-cost detachables also deliver a low-cost experience”.
Top 5 vendors
The top five vendors as ranked by the IDC are listed below.
- Apple – the iPad Air and Mini lines have been the models with mass appeal, accounting for more than two-thirds of its shipments this quarter.
- Samsung – the negative press from the Note 7 did not bleed over into its tablet business.
- Amazon – the low-priced Fire tablet was popular throughout the quarter.
- Lenovo – the company continued to maintain its stronghold in Asia/Pacific (excluding Japan) as well as Europe, Middle East, and Africa.
- Huawei – its strong presence in the adjacent smartphone market and overall brand recognition has cascaded into the tablet market.
Tablet Vendor Shipments, Market Share, and Growth -Third Quarter 2016
|Preliminary Results – Shipments in millions||3Q16 Unit Shipments||3Q16 Market Share||3Q15 Unit Shipments||3Q15 Market Share||Year-Over-Year Growth|