The best-selling tablet brands in the world

The global tablet market has “continued its slump”, according to a new report by the IDC.

Its Q3 2016 market share report shows that vendors shipped 43 million units during the preiod, a year-over-year decline of 14.7%.

“In contrast to the annual decline, 3Q16 shipments were up 9.8% over the second quarter of 2016 as the larger vendors prepared for the holiday quarter,” said the IDC.

Low-cost (sub-$200) detachables reached an all-time high, stated the report, but added that “low-cost detachables also deliver a low-cost experience”.

Top 5 vendors

The top five vendors as ranked by the IDC are listed below.

  • Apple – the iPad Air and Mini lines have been the models with mass appeal, accounting for more than two-thirds of its shipments this quarter.
  • Samsung – the negative press from the Note 7 did not bleed over into its tablet business.
  • Amazon – the low-priced Fire tablet was popular throughout the quarter.
  • Lenovo – the company continued to maintain its stronghold in Asia/Pacific (excluding Japan) as well as Europe, Middle East, and Africa.
  • Huawei – its strong presence in the adjacent smartphone market and overall brand recognition has cascaded into the tablet market.
Tablet Vendor Shipments, Market Share, and Growth -Third Quarter 2016 
Preliminary Results – Shipments in millions 3Q16 Unit Shipments 3Q16 Market Share 3Q15 Unit Shipments 3Q15 Market Share Year-Over-Year Growth
1. Apple 9.3 21.50% 9.9 19.60% -6.20%
2. Samsung 6.5 15.10% 8.1 16.00% -19.30%
3. Amazon.com 3.1 7.30% 0.8 1.50% 319.90%
4. Lenovo 2.7 6.30% 3.1 6.00% -10.80%
5. Huawei 2.4 5.60% 1.9 3.70% 28.40%
Others 19 44.20% 26.9 53.20% -29.20%
Total 43 100.00% 50.5 100.00% -14.70%

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The best-selling tablet brands in the world