Samsung and Amazon unveil new HDR standard

Samsung has partnered with Amazon to launch a new HDR standard, titled HDR10+.

The standard aims to bridge the gap between the widely-used HDR10 standard and the more stringent Dolby Vision HDR standard.

The central upgrade in HDR10+ is its adoption of Dynamic Tone Mapping, which allows a TV to adjust brightness on a scene-by-scene or frame-by-frame basis.

This produces images with more accurate brightness levels compared to the static metadata used by the HDR10 standard.

Amazon said it would make HDR10+ content available on Prime Video later in 2017.

All of Samsung’s 2017 UHD TVs, including its premium QLED TV line-up, support HDR10+.

Samsung will add support for HDR10+ to its 2016 UHD TVs via a firmware update later this year.

Now read: How to check if your TV supports HDR

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Samsung and Amazon unveil new HDR standard