Samsung has partnered with Amazon to launch a new HDR standard, titled HDR10+.
The standard aims to bridge the gap between the widely-used HDR10 standard and the more stringent Dolby Vision HDR standard.
The central upgrade in HDR10+ is its adoption of Dynamic Tone Mapping, which allows a TV to adjust brightness on a scene-by-scene or frame-by-frame basis.
This produces images with more accurate brightness levels compared to the static metadata used by the HDR10 standard.
Amazon said it would make HDR10+ content available on Prime Video later in 2017.
All of Samsung’s 2017 UHD TVs, including its premium QLED TV line-up, support HDR10+.
Samsung will add support for HDR10+ to its 2016 UHD TVs via a firmware update later this year.