The latest Canalys wearables sales report shows that Apple retook the lead in the wearable band market in Q3 2017.
The company posted its strongest quarter so far in 2017, with shipments of 3.9 million.
Xiaomi and Fitbit, which shipped 3.6 million and 3.5 million bands respectively, have also bucked the trend of the traditionally weaker Q3 period.
Waning demand for basic bands meant the overall wearable band market fell 2%, however, to reach 17.3 million units.
“Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers’ doubts about the cellular smartwatch not appealing to customers,” said Canalys.
The Apple Watch Series 3 did not reach its full potential in Q3, as it suffered limited availability as demand outstripped supply in major markets.
According to Canalys, 800,000 Apple Watch units shipped in Q3 were cellular-enabled.