LG has unveiled a “world-first” at CES 2019, a rollable OLED TV that packs itself away when you are finished using it.
The new TV is called the Signature OLED TV R – model 65R9 – and features a 4K (3,840 x 2,60) display that rolls up into a stylish base.
“LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed,” said LG.
“The ‘R’ in the new Signature OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.”
The TV can place itself in three viewing configurations, depending on what the user needs. These are:
- Full View – a full-screen view with excellent sound and image quality.
- Line View – the screen is partially unrolled, allowing for functions like the clock, weather, photos, and music to be managed.
- Zero View – display is fully packed away and the powerful built-in sound system can be used.
These three positions are shown in the image below, and can be controlled with user voice commands or button touch.
LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm.
The device also supports Amazon Alexa and Google Assistant, along with Apple AirPlay 2 and HomeKit – making the TV a hub for home automation.
Another feature of the TV punted by LG is its built-in sound system, which packs 4.2-channel output (100W) and support for Dolby Atmos.
This is all wrapped in a brushed aluminum casing with a wool speaker cover.
LG did not reveal finalised launch details, but the TV will be priced for the “premium” category and is expected to ship later in 2019.