According to Fortune analyst Philip Elmer-Dewitt, iPod sales will come in at 7.2% lower in Q3 of 2011 when compared to the same period last year. He also notes that for the first time since its introduction, Apple is not offering a free iPod Touch along with Mac purchases during its back-to-school promotions.
With an extensive list of features in addition to music playing capabilities, the iPhone and iPad offer a better deal for most consumers. The only remaining advantage of the iPod range is the classic, which offers a better price and more capacity for those who need a combination of both.
Another factor is the cost of buying a higher capacity 32GB iPhone 4 is lower than buying a lower end 16GB iPhone 4 and iPod classic, with more users opting for the cheaper compromise option rather than owning two devices.
There are also those who own both an iPad and an iPhone, who would feel very little need to add an iPod to this. With analysts expecting Apple to hit 7.9 million third quarter sales for the iPad 2, and around 18.3 million sales in the same period, the remaining market for the iPod is shrinking at a continuous rate.
Read the full story over at: PCMag.com