LG Electronics showcased its new line-up of products for the Middle East and African region at its annual InnoFest event, which was held at in Seoul this year.
“The event gave partners, retailers and media from countries across the Middle East and Africa the opportunity to experience LG’s revolutionary technologies and learn about the key business strategies and priorities for the year ahead,” the company said.
InnoFest MEA 2019 took place in LG Science Park, which the company said is the home of its R&D initiatives.
For 2019, LG said it has re-positioned its product portfolio as an integrated service, offering premium solutions for enhanced living.
The exhibition featured simulated living spaces, giving visitors a chance to see flagship home appliances from the LG ThinQ, LG SIGNATURE and LG Objet ranges in action.
Presentations at the event included an appearance by big data specialist, Song Gil-young, who delivered a talk about how big data can be a powerful tool for uncovering new trends and establishing effective strategies.
“As InnoFest has illustrated, we are constantly evolving our products and introducing new lineups that make consumers’ lives simpler,” said James Lee, president of LG Middle East and Africa region.
“Through our ‘Open’ strategy and partnerships with like-minded organisations, we will continue to provide localised solutions and reaffirm our status as a technology trailblazer.”
Photos from the event are embedded below.