Gadgets21.05.2021

Big tech specials from Takealot and Incredible Connection

By Chris Venter

The South African ecommerce market is developing at a rapid rate as more traditional retailers join the online market.

According to the World Wide Worx report, South Africa has reached a critical juncture, with online retail accounting for 2.8% of overall retail sales – totalling R30.2 billion every year.

“The most astonishing aspect of this total is that, in just two years, it has more than doubled the R14.1-billion it reached in 2018,” said World Wide Worx MD, Arthur Goldstuck.

One of the key elements that have fuelled South Africa’s online market is the emergence of the COVID-19 pandemic.

It was revealed that 68% of South African consumers shopped more online because of the restrictions placed on traditional brick and mortar stores.

The findings also pointed out that the country’s online retail spending reduced in-store shopping by 30%.

As a result, the country’s total online retail sales are expected to exceed R42 billion in 2021.

The following image is from a World Wide Worx tweet that depicts how South Africa’s online revenue almost doubled from 2018 to 2020.

In the increasingly crowded ecommerce market, gaining market share is difficult. One of the easiest ways to attract customers is through regular promotions.

Takealot, for example, has Daily Deals, a long-running Clearance Sale with up to 50% off a wide range of items, and an upcoming 10th Birthday sale which starts on 24 May.

Makro, on the other hand, is running its Buyers Choice sale, which offers discounts on a variety of products such as TVs, gadgets, and printers.

MyBroadband has compiled a list of the best tech deals from well-known retailers like Takealot, Incredible Connection, Makro, Everyshop, and Brand Hubb.

Shops in this week’s article: Takealot | Incredible Connection | Everyshop | Makro | Brand Hubb