Takealot has launched a new tech sale, slashing the price of many products like smartphones, laptops, headphones, and TVs.
The latest Takealot tech sale follows its “Tech Mania Sale”, which offered big price cuts on smartphones, gadgets, and competing products between 22 and 28 July.
These tech sales come amidst increased competition in the South African ecommerce space with Massmart and JD Group trying to muscle in on Takealot’s territory.
Takealot has a stellar performance over the last financial year, with its Gross Merchandise Value increasing from R8.65 billion to R14.66 billion over the last year.
This growth was helped by the Covid-19 pandemic, which drove many South Africans online to avoid crowded shopping malls.
Other retailers realised the importance of online shopping – albeit later than Takealot – and is now pumping millions into their ecommerce operations.
Everyshop, for example, is JD Group’s big online play with plans to become a significant ecommerce player in South Africa. Its future plans include pick-up lockers and in-store terminals.
Everyshop marketing executive Stef Michael told MyBroadband they have a big focus on the overall online shopping experience.
“We provide our customers with a unique and curated personalised experience that is easy to use on mobile and desktop,” he said.
Massmart, which owns Makro, Game, and Builders, also has plans to become a dominant ecommerce player in South Africa.
Makro saw a 40% increase in online sales during 2020. Other retailers under the Massmart umbrella also recorded sharp increases – Game was up 77%, and Builders jumped 111%.
Makro is now increasing its availability on ordering platforms, redesigning its website, and optimising delivery systems to better serve customers shopping online.
With another shop only a click away, all these online retailers attract customers to their platforms through special promotions.
Takealot’s new tech sale is one such promotion. Here are the top picks from the sale.