iPad 3 name change in SA

Core Group, official distributors of Apple products in South Africa, confirmed today (31 May 2012) that it will be dropping the use of “4G” from all its marketing.

Earlier this month Apple changed the name of its “Wi-Fi + 4G” iPad to “Wi-Fi + Cellular”. According to media reports, this is after Apple’s 4G advertising landed it in trouble at advertising regulators and consumer bodies in a few countries.

The third generation of Apple’s popular iPad tablet PC has support for Long Term Evolution (LTE) networks in the 700MHz and 2,100MHz bands.

The use of “4G” to market its LTE support has raised two points of contention:

  1. The International Telecommunications Union doesn’t recognise LTE as a 4G technology;
  2. Many LTE networks operate on frequencies not supported by Apple, such as 1,800MHz and 2,600MHz.

At the time of writing, the Core Group website and its online retail arm, myistore.co.za, were not available. However, the name change was already reflected on the website of Apple Premium Reseller Digicape.

“This is in line with what is happening internationally in regions that do not have access to 4G connectivity yet,” said a spokesperson for Core.

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iPad 3 name change in SA