Major Apple iPad overhaul in the works
Apple will overhaul its iPad lineup in 2024 to make the range less complicated and boost sales, Bloomberg’s Mark Gurman reports.
Gurman says Apple’s current iPad lineup, which includes the ninth generation, tenth generation, Pro, Air, and Mini, has become “cluttered and confusing”.
“A decade ago, the iPad lineup was fairly clear: There were two main models — a big one and a little one. And the previous year’s versions were sold at a discount,” said Gurman.
However, it expanded the product range over time by adding new low-end models, a high-end Air and more powerful Pro versions.
“Between the various models and generations, the menu of options could bewilder even savvy consumers,” added Gurman.
To combat this, Apple is looking to differentiate its iPads in a way similar to how it does with its MacBooks.
To start, it aims to clarify the differences between the iPad Pro and Air.
The two iPads feature similar screen sizes. However, newer generation iPad Pros will have a slightly bigger screen than the iPad Air.
The iPad Air will be available with a screen size of either 10.9 inches or 12.9 inches. Meanwhile, the iPad Pro models will offer two configurations: 11-inch and 13-inch configurations.
Notably, the iPad Pro lineup is set for some major upgrades, including an OLED display, M3 chip, and redesigned Magic Keyboard attachment.
“That will make it unmistakably the highest-end model,” said Gurman.
On the other hand, the iPad Air will get an M2 chip, and Gurman says the variation in screen sizes will help to differentiate it from the standard iPad.
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