Microsoft has launched a toaster in the US shaped like an Xbox Series S gaming console, priced at $39.99 (R755).
While it can imprint the Xbox logo onto a slice of bread, the toaster otherwise seems unremarkable.
It can toast up to two slices at a time in one single long slot, has a removable crumb tray, supports six levels of browning and a bagel toasting feature, and boasts a digital countdown LED.
For the sake of clarity, it cannot play video games.
Nevertheless, it appears to be highly popular, as it was sold out within a day.
Although it is unknown exactly how many toasters were shipped, the Walmart website showed a minimum of 1,000 units were ordered from Thursday.
Given that it has no stock available for delivery or pickup, the number could be far greater.
The Series S toaster is not the first kitchen appliance that Xbox has offered.
The toaster could be paired with an Xbox Series X Mini Fridge, which the company first launched three years ago.
Unlike with the toaster, Microsoft had to specifically state that the product was real in a rather melodramatic world premiere commercial because some people thought it was a joke.
Microsoft had the last laugh, however. It proved so popular that the company expanded the range to models in three different sizes.
The most affordable is a 10-litre fridge that has a recommended retail price of $129.99 (R2,441). At the time of publication, it was marked down to $71 (R1,333) on Amazon.com.
However, shipping and import fees to South Africa tally up to a hefty $74.59 (R1,400), so you will be paying a bit more than the regular retail price if you buy it from the US.