SurveyMonkey has released data which shows how massive Pokémon Go has become.
The game has been officially released in Australia, New Zealand, the US, Germany, and the UK.
As of 13 July, Pokémon Go attracted just under 21 million daily active users in the United States.
This means it has surpassed Candy Crush Saga’s rumoured peak US smartphone audience of 20 million – making it the biggest mobile game in US history.
Pokémon Go has also surpassed Tinder’s number of daily active users on Android, and leaves Twitter in the dust.
If it maintains its growth trajectory, it will overtake SnapChat and Google Maps.
Huge player influx does not equal financial success
SurveyMonkey stated that although Nintendo’s share price might have risen, it is too early to declare Pokémon Go a financial victory.
Nintendo owns a minority stake in Pokémon Go developer Niantic, and SurveyMonkey said it will pocket a small slice of the game’s profits.
It also said that games which generate tremendous hype don’t always turn into a sustainable success.
“Back in 2012, Draw Something consumed the public consciousness for a few weeks before its user numbers dropped like a stone,” said SurveyMonkey.
“Nintendo’s last mobile game, Miitomo, met a similar fate.”