Game “dips toes” in metaverse for Black Friday — giving away R70,000 in vouchers

Game has announced that it is the first retailer in South Africa to join “the metaverse” by launching a branded Roblox game.

Game explained that Roblox is one of the world’s biggest online gaming platforms and most popular metaverse destinations, with a global audience of over 200 million monthly users — primarily among tweens and teens.

“The game, which is unlike anything consumers have seen from the retailer before, launches on 21 November,” said Game.

“[It] will give gamers the opportunity to win their share of over R70,000 in vouchers leading up to Black Friday and Cyber Monday.”

Game said its Black Friday game mixes South African culture and the fantastical in a challenge to race around a downtown city neighbourhood.

Players will use potholes as portals, party at rooftop DJ gigs, and dodge goo from exploding pigeons as they compete to get to the top of the leaderboard.

“Players entering the world will be tasked with finding eight comet fragments (inspired by the retailer’s Black Friday ad campaign) around the city block – and those who are able to do this in the quickest time will win real-world prizes,” Game said.

Each day, the top player will win R5,000 in vouchers, the second R3,000 and the third R2,000.

The game is open to all ages. However, to be eligible to win any vouchers, players must be at least 13 years old.

Vouchers can be redeemed on any product that Game stocks.

The competition ends on 28 November, although the game will remain available in Roblox for players to enjoy.

“We are so excited about this launch, as we open up our brand to a new audience,” said Game’s marketing vice president Katherine Madley.

“We have seen the incredible growth of the gaming sector globally and heard the call from consumers for brands to be more innovative in their approach.”

Madley said Game plans to continue growing its metaverse-based offering and encourages consumers to keep an eye out for updates.

“Rather than a once-off project, we see this platform as an ongoing, integral part of our brand going forward. We are working to ensure we push this kind of innovation forward in our business, and plan to grow this offering.”

Now read: Nedbank buys land in non-existent Ubuntuland metaverse

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Game “dips toes” in metaverse for Black Friday — giving away R70,000 in vouchers