Video game publisher Ubisoft is blaming a “technical error” for a pop-up ad that appeared during Assassin’s Creed Odyssey gameplay, The Verge reports.
Players reported seeing the pop-up ad when they navigated to the map in-game on PlayStation and Xbox versions of the game.
“This is disgusting to experience while playing,” one user said.
“I would immediately uninstall,” another posted.
The game publisher took to Twitter (now X) to provide an explanation of what went wrong.
“We have been made aware that some players encountered a pop-up message in-game while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that has now been fixed,” it said.
“Our intention was to display a promotion for Assassin’s Creed Mirage as part of the franchise news in the main menu of other Assassin’s Creed Games.”
However, the “technical error” caused the promotion to show up on in-game menus instead.
The ad offered a 20% Black Friday discount on Ubisoft’s latest game in the franchise — Assassin’s Creed Mirage — released in early October 2023.
The 20% discount still appears to be available, including in South Africa, with the game priced at R719.20 for PlayStation 4 and 5, Xbox One, and Xbox Series X and S.