Google acquires Songza
Google is fine tuning its digital music strategy with the acquisition of Songza, a service that creates soundtracks tailored for people’s changing moods.
Financial terms of the deal announced on 1 July 2014 aren’t being disclosed. That means the price is considered to be too small to affect Google Inc., which ended March with $59 billion in cash.
The acquisition highlights the growing importance of services that create tailored playlists as more people listen to music through Internet connections on their smartphones, tablets, and personal computers.
Apple is buying headphone maker Beats Electronics for $3 billion largely because it prizes the song-picking prowess of a digital music service that Beats has been building.
Google plans to use Songza’s technology in its own music-streaming service, as well as its YouTube video site.
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