The South African Post Office (SAPO) has backtracked on its claim that it delivers parcels without delays or problems.
The organisation said in a social media marketing campaign in October that it “delivers parcels efficiently and without delays with the margins of error reduced to zero percent”.
This claim did not go down well with some consumers, and one of them lodged a complaint with the Advertising Regulatory Board (ARB).
The complainant argued that it is impossible that the Post Office is delivering parcels with a 0% margin of error.
The Post Office responded, saying a communication error occurred in the preparation of this social media post, resulting in the disputed claim.
It added that the claim of delivering parcels without delays or problems has been removed from all social media feeds.
The ARB was satisfied the Post Office’s response to remove all the social media posts addressed the complaint.
No Comment from Post Office
MyBroadband previously asked the SA Post Office for comment regarding this marketing campaign, but the company did not reply.
SAPO Parcel Delivery Post
Below is the original social media post which claimed that the Post Office delivered parcels without delays or problems.