Samsung has announced in a press release on Thursday, 8 May 2014, that due to a shift in consumer trends, it will no longer be supplying notebooks in the South African region.
The decision is effective from April 2014 and Samsung said it was taken because it “has moved its focus towards solutions that are aligned with the evolution of the technology market and the changing end user demands.”
Craige Fleischer, director of mobile communications at Samsung Electronics South Africa said that changes in the mobile market offer them the opportunity refine their product offering.
“Tablets are increasingly being favoured locally, therefore Samsung is taking a targeted approach to offer feature-rich technology ecosystems to meet consumer needs,” Fleischer said.
Owners and users of Samsung Notebooks will still enjoy all the benefits that Samsung offers. Product warranties and service support will remain available throughout Samsung Smart Care Centres, nationwide, Samsung said.