Digital Planet, one of the largest online stores in South Africa, was at the receiving end of a consumer complaint to the Advertising Standards Authority of South Africa (ASA) by Mr. Renen Watermeyer, after they advertised a product on their website which was not available on order.
Watermeyer submitted that the advertisement of a ‘cit 300’ was misleading as the advertised product was not available on order.
Digital Planet responded to the issue but also said that the product had been removed from its site.
The ASA accepted the response and undertaking by Digital Planet on condition that the advertisement in question is withdrawn with immediate effect and not used again in future, subject to stock availability.
Digital Planet has often come under fire for allowing consumers to order products which are not available immediately, something which causes tremendous frustration for some online shoppers.
The latest ruling may mean that more caution will have to be taken by catalogue stores before accepting orders on unavailable products.