South Africa’s favourite printer brands

HP and Cannon are South Africa’s favourite printer brands, according to recent Analytico surveys.
The Analytico Consumer Technology survey garnered over 2,500 responses from tech enthusiasts, while the Business Technology survey received responses from 1,348 ICT decision-makers in various companies.
These surveys give valuable insight into preferred technology brands in both the consumer and business space.
These individuals are responsible for selecting ICT products and services, making their insights particularly valuable in understanding market preferences.
These surveys asked respondents to pick their preferred printer brands in both the consumer and business space.
In an era dominated by digital transformation, printers continue to play a crucial role in both home and business environments.
While many tasks have shifted to digital platforms, the need for physical documents remains significant for various purposes.
From important contracts and invoices to school assignments and marketing materials, printers serve as essential tools for individuals and businesses alike.
The evolution of printing technology has brought about more efficient and cost-effective solutions, making printers more accessible than ever.
With advancements such as wireless connectivity, cloud printing, and high-yield ink systems, modern printers offer convenience and affordability.
These innovations have allowed both home users and businesses to optimize their printing needs while minimizing waste and operational costs.
Additionally, despite the increasing adoption of paperless solutions, many industries still require printed documents for legal and compliance reasons.
Hard copies of contracts, invoices, and official records provide tangible proof of transactions and agreements, ensuring security and reliability.
Printers have also become more versatile, catering to different needs through multifunction devices that combine printing, scanning, copying, and even faxing capabilities.
This versatility makes them invaluable assets in any setting, whether for personal use or professional applications.
Despite the growing trend toward digital documentation, printers remain vital tools in both home and business environments.
Home printers
For home users, a printer is an essential device for handling everyday tasks such as printing documents, school projects, photos, and personal files.
The ability to print from the comfort of home eliminates the hassle of visiting print shops and ensures immediate access to important paperwork.
HP and Canon dominate the home printer space with 31% and 26% of the votes respectively, while Epson, Samsung and Brother are also popular.

Business printers
In the business world, printers are indispensable for maintaining operational efficiency and productivity.
Businesses rely on printers to produce invoices, contracts, reports, and marketing materials, ensuring smooth communication and record-keeping.
Business printer preferences paint a similar picture to home printers, with HP taking 28% of the vote, followed closely by Canon at 24%.
Konica Minolta has a much larger business share than in the home space, at 10% compared to the 4% it received from home users.
