What’s Next — Morne Kroukamp on Dell Technologies’ new AI PC portfolio
In this What’s Next with Aki Anastasiou interview, Morne Kroukamp discusses Dell’s redesigned PC portfolio and its partnership with Qualcomm Technologies.
Kroukamp is a Field Product Marketing Manager at Dell Technologies.
He has worked at Dell Technologies for over 16 years and has accrued experience in various roles — such as internal sales, product specialist, account executive, and field product manager.
Kroukamp is passionate about collaborating with customers to understand their unique needs and deliver successful business outcomes.
He prioritises building long-term relationships with these customers based on trust and integrity.
The interview
In this What’s Next interview, Kroukamp unpacks the new range of redesigned Dell AI PCs and how they leverage the latest silicon innovations to ensure industry-leading PC capabilities across software, manageability, security, and sustainability.
He reveals the three simplified categories for the company’s PCs:
- Dell — for everyday users
- Dell Pro — for professional users
- Dell Pro Max — for maximum performance
He then discusses Dell Technologies’ partnership with Qualcomm and how it aligns with Dell Technologies’ goal of becoming the leading PC brand in the AI revolution.
Kroukamp explains that the Qualcomm Snapdragon X series processors are transforming the Dell PC landscape by integrating AI into its PCs through a dedicated neural processing unit (NPU) — enhancing performance and improving battery life.
He also discusses how Dell Technologies is leading innovation in the PC monitor sector and announced several new monitors and monitor technologies at CES 2025 — including the world-first 32-inch IPS Enhanced Black Display with QD-OLED panel technology.
He concludes the interview by explaining how the Dell PC ecosystem is a key priority for the company, ensuring that Dell Technologies caters to every working style and all employees.
Watch the full interview with Morne Kroukamp, below.
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