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How Samsung is changing the game with the Galaxy S7 and S7 Edge

It’s only when you get to experience the Galaxy S7 first-hand that you fully appreciate the way Samsung has reinvented what already a hugely popular smartphone in its previous iteration.

The Samsung Galaxy S7 and Galaxy S7 edge offer a refined design, advanced camera, powerful performance, water resistance and external memory.

And these are real enhancements – not just ones that sound good on paper.

While Samsung believes that complete user satisfaction lies much deeper than what one can see on a specification sheet, it’s still boasts some impressive features.

The Galaxy S7 and S7 edge are the latest Android flagship devices from Samsung, with the versions in South Africa running on its Exynos 8 Octa 8890 processor – which has four 2.3GHz cores and four 1.6GHz cores.

They are beautifully constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip.

The smartphones also have an advanced cooling system, with effective thermal radiation and control that enhance the performance and lifespan.

Samsung has added a new Always-On Display allowing users to check the time and date and keep an eye on missed calls and message alerts, even when the phone is not in use and just on standby.

Both devices are designed with more battery capacity, a longer running time and safer and faster charging, and they have optimised hardware and software to conserve energy.

The hybrid SIM card tray in both the Galaxy S7 and S7 Edge allows users to insert a microSD card for up to 200GB of extra storage.

The devices have been certified with an IP68 rating, the premium standard of protection against dust and water to a maximum of 1.5 meters for 30 minutes.

On the Galaxy S7 range, you’ll also find the first smartphone dual pixel camera with a lens that has a wider aperture and larger pixel, faster shutter speed and a more accurate autofocus even in low-light conditions.

A good smartphone is one that answers to the needs and demands of the user, and the Galaxy S7 and Galaxy S7 edge do just that.

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This article was published in partnership with Samsung.

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How Samsung is changing the game with the Galaxy S7 and S7 Edge