Huawei Consumer Business Group (CBG) South Africa strives on becoming the number 1 brand for consumers in the country after finishing 2nd in the South African Customer Satisfaction Index (SAcsi) report, conducted by Consulta, on mobile phones.
Now in its fifth year, the SAcsi for Mobile Handsets offers impartial insights into the South African mobile handset industry by measuring the customer’s overall satisfaction.
This satisfaction score is based on brands exceeding or falling short of customer expectations and the respondents’ idea of the ideal product to achieve an overall result out of 100.
The measurement also includes, amongst other measures, Customer Expectations Index, Perceived Quality Index and a Perceived Value Index.
The sample included 1,405 mobile phone users who were randomly selected to participate in the 2017 survey.
Huawei ranks second with a 4.1 point jump to 81.3, followed by Samsung, which scored 80.4 (up 0.9 points since 2016).
Other handset manufacturers – including the likes of Sony, Blackberry and LG among others – saw an overall decline in customer satisfaction to 75.1 in 2017, down from 77.5 in 2016 and 82.4 in 2015.
Huawei scored the second highest NPS of 49%, followed by Samsung on 45%. The rest of the industry scored a collective NPS of a low 29%.
Huawei CBG in South Africa currently holds a 92% of brand awareness showing that consumers are aware of product offerings and are now seeing the brand as a desirable purchase.
“We have placed focus on our retail capabilities and managing our relationship with operators closely. As Huawei we believe that quality is the important factor of our brand and being customer centric is important to us. We will not sacrifice on quality because of cost and continue producing premium devices that showcase innovation,” said Likun Zhao GM, Huawei Consumer Business Group SA.
Huawei’s CBG’s has continued to deliver extraordinary growth, over the last three quarters of this year, Huawei has already shipped over 100 million devices globally with great emphasis being placed on the P and Mate series which offers consumers premium options with innovation into AI and becoming a pioneer in this technology with the launch of the Kirin 970 chipset the world first AI, NPU processor.
“This growth is a testament to the strength of the Huawei brand and the momentum that we’ve built through delivering premium, market-shifting devices that resonate with today’s discerning consumers. Huawei has achieved a YOY growth of 19% in shipments in the first three quarters as global trends show that this market has become stagnant,” added Zhao.
Huawei will locally launch its second flagship of the year with the release Mate 10 Pro and the Mate 10 Porsche Design devices in country in store from the 17th of November 2017.
These devices will be available on pre-order from the 7th of November 2017.
All information and statistics have been taken from https://blog.consulta.co.za/
This article was published in partnership with Huawei.