Presented by Wits Business School

Mastering entrepreneurship at Wits Business School

For someone wanting to take a ‘deep dive’ into the world of entrepreneurship, the Master of Management in Entrepreneurship and New Venture Creation (MM-ENVC) at Wits Business School is a compelling option.

This exciting, intensive, one-year programme gives students a firm grasp on how entrepreneurship works and is an excellent basis for understanding how individual business activities such as finance, strategy, marketing and operations fit all together in any enterprise.

Global relevance

“The aim of the MM-ENVC is to foster a strong culture of creativity, innovation and technological advancement in the knowledge economy. Worldwide entrepreneurial activity is a key driver of the modern economy and is linked with economic growth and development, job creation, and offers solutions for structural inequality,” says Professor Boris Urban, Director of the MM-ENVC at WBS.

“The ability to challenge existing business practices contributes to economic development and the MM-ENVC is uniquely positioned to respond to the profound challenges of our times and to take advantage of the opportunities in our local and broader African and global contexts.”

Dispelling myths about entrepreneurship

WBS falls under the Faculty of Commerce, Law and Management (CLM) at Wits University, one of the highest rated research universities in the world. The strong focus on research in the MM-ENVC programme is what differentiates it from similar offerings. All modules are based on the latest and best research which dispels the many myths that exist in the popular literature surrounding entrepreneurship.

“The MM-ENVC is highly relevant under 21st century global socio-economic conditions, where entrepreneurship is a vital skill for any individual to add to their repertoire of abilities. It allows students to complement their general education while developing their entrepreneurial competencies,” says Urban.

Students gain a broad appreciation of entrepreneurial activities in a wide range of contexts, including technopreneurship, corporate entrepreneurship, social entrepreneurship and enterprise development. They are provided with opportunities to meet like-minded people to exchange skills, make contacts, network and encourage each other to work through business ideas.

A universal activity

Urban notes that the field has moved beyond start-ups and encompasses a range of associated careers with entrepreneurship. Thus, the programme attracts a wide range of students from various backgrounds, including consultants and advisors, social entrepreneurs, educators, researchers and SMME strategists.

“Entrepreneurship is a universal activity which is open to new entrants at all ages and at all stages of people’s lives. Additionally, there is a misconception that entrepreneurship is found only in small businesses. This is not the case because corporates of all sizes and in all markets can engage in entrepreneurial activities. Indeed many corporates are looking to entrepreneurship as a way of combating the lethargy and bureaucracy that often accompany business size and cultural lock-ins. Students learn how to become proactive, more agile, more alert and more innovative in order to maintain the competitive edge in their organisations and society,” says Urban.

Applications for the MM-ENVC in 2020 are now open.  Visit www.wbs.ac.za for more information.

This article was published in partnership with Wits Business School.

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Mastering entrepreneurship at Wits Business School