New Google Analytics data shows exactly why South African IT and telecommunication companies are eager to have their articles published on MyBroadband.
It is well known that MyBroadband is the largest IT publication in South Africa with 2.4 million unique browsers and 7.3 million page views every month.
MyBroadband is also the only place where South African ICT companies can reach all IT and telecoms decision-makers in the country.
MyBroadband’s marketing partners have always reported an excellent return on investment, and their website traffic clearly illustrates this point.
Whenever an article is published on MyBroadband featuring a company, there is a big spike in their website traffic with an accompanying increase in engagement.
What the data shows
To illustrate this point, MyBroadband asked several clients for their website traffic data before and after an article about their company was published.
The results were superb.
In all cases there were a dramatic increase in traffic to their websites immediately after an article went live on MyBroadband.
These companies also indicated that they experienced a significant increase in engagement from potential clients.
Here is the Google Analytics data from MyBroadband’s content marketing partners.
If you want to learn more about MyBroadband content marketing products, contact Kevin Lancaster – [email protected]
Software Development Company – Articles on MyBroadband published on 8 and 22 January.
Telecommunications Provider – Article on MyBroadband published on 10 July.
Business Telecoms Provider – Articles on MyBroadband published on 12 June and 28 June.
Video Conferencing Provider – Article on MyBroadband published on 24 June.
This article was published in partnership with MyBroadband.